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The Intrapreneur Thing

As many of you already know, I recently joined Deloitte Consulting LLP, where I will be working with a group of people that are building out the firm’s capabilities in the digital/social/mobile arena. For me, this is not just a return to the consulting life — where I have spent most of my career [...]

The Intrapreneur Thing

As many of you already know, I recently joined Deloitte Consulting LLP, where I will be working with a group of people that are building out the firm’s capabilities in the digital/social/mobile arena. For me, this is not just a return to the consulting life — where I have spent most of my career [...]

Our National Malcolm Gladwell Obsession

When talking about Gladwell in public forums, I sometimes quip that he has been caught in the middle -- Malcolm in the middle -- of the virtual world and the physical world, and left alone defending one of them. That might be true, but I think that this might be less of a problem for him than it is for us. I spent some time collecting and sifting through the hundreds of articles and blog posts about Gladwell since the article in October. Many of them are angry and disappointed, as if Gladwell, somehow, has let the world down (argument = with influence comes responsibility). At a time when so many people around the world are making their voices heard and practicing the hard work of social organization, the idea that one person could stand in the way and let the world down seems antiquated (perhaps a topic for a future discussion that even Gladwell would find interesting).

Enterprise 2.0 Adoption: Does It Have To Be So Hard?

Anyone who has spent any time in the enterprise 2.0 business - for me, it's been five years - will admit this, if pressured: by far the greatest challenge for the market is not corporate fear, cluelessness, or laziness - the usual scapegoats. The challenge is something far more elusive: getting people in the company to adopt the program meaningfully, persistently, and scalably. The truth is that many enterprise 2.0 programs fail to gain traction because they actually require work. In the enterprise, culture matters, and culture is not something you can easily add, game, or integrate, like the latest 2.0 widget.

The Long Tail of Latinos on Twitter

This article first appeared on ClickZ. *** A study by the Pew Research Center’s Internet & American Life Project confirmed what a lot of us in the Latino marketing community have known. Latinos index higher than any other group on Twitter. In a survey conducted last month – running up to the Thanksgiving holiday – 18 percent [...]

Latinos Study the Tea Party, But Will They Drink the Tequila?

This article was first published on ClickZ *** A few weeks ago – shortly after the election – the Pew Hispanic Center released a study with a bombshell of a headline, the kind that digital marketing professionals take great care to craft because, if done right, the results can be huge: “National Latino Leader? The Job is [...]

Border Patrol

The following post first appeared on ClickZ *** At a time when immigration has dominated conversation about Latino growth in the U.S., a new book urges businesses to look at trends in the larger, virtual Latinosphere. In “Latino Link,” Chicago-based marketing consultant Joe Kutchera takes a close look at recent patterns in Latino digital life and makes [...]

What’s In the Melting Pot?

The following post first appeared on Click Z Did you hear the news – widely reported earlier this fall – that Latinos outlive most of the U.S. population? If you are Latino, I’m sure it made your day. I’ve been following the chatter on Twitter – the party is still going strong – and the big [...]

The Latino Vote: Why Mess With the ‘Metatribe’?

The following post first appeared on Click Z *** It’s become somewhat of a talking point at marketing conferences that Latinos are not a single monolithic entity, but rather a diverse collection of people of different cultures, interests, and political persuasions. As syndicated columnist Esther Cepeda recently wrote, anyone hoping to reach Latinos needs to ask, “which [...]

“Todos Vuelven”: Thoughts About LatinVision’s Summit

Rick added a really interesting innovation to the panel format -- he asked the panelists to each tweet four comments before the event so that he could grab the screen shots and prepare them as slides. He then mixed the order of the slides, so as to ensure a fun and lively conversation. Gotta say, I have served on many panels, and this one by far was the best yet. Credit goes not only to Rick -- a masterful, funny, energetic moderator -- but to Carlos as well. As producer of the event, Carlos was wise enough to give more time to this panel than others might have. Both the panelists and the audience benefited.

Cheap Thrills: Why I Still Love Print

Before I became a technology marketer, I worked as a theater producer. My partners and I ran a small, professional theater company in Berkeley (99 seats, Equity waiver), where we quickly learned the power of PR. Back then, as today, one review by a powerful reviewer could make or break your production. [...]

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