Archive for January, 2010
The ADD Theory of Public Relations
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We’ve gone through this process before. Apple carefully stages the expectations for a media event, seeding the market with fact and fiction about a new product that’s poised to disrupt the market. In the days leading up to the event, dozens of companies are reengineering their PR strategies to draft from the announcement, or at least position themselves in a way that will make them look good, or at least prescrient, when the announcement is made. I noticed at least two companies doing this last week. First, the New York Times announced it would begin recharging its Web users for “frequent use,” a odd-but-clever reversal in the days before Apple is likely to unveil some new ideas for rescuing the media industry. Then we heard from Amazon, which announced its intention to develop an ecosystem for developers building on the Kindle, the one device most obviously threatened by the Apple tablet. Brace yourself, because this is just the tip of the iceberg. You can expect many other companies to position, reposition, and even contort themselves to fit into this week’s news-cycle.
I’m Latino2 — And You Can Be, Too
If I have learned anything about Latino communications in the past few months — the short amount of time that frames my personal “reawakening” — it’s that Latinos are quickly organizing themselves online, and the speed at which this is happening is remarkable. The folks at LatISM had a hunch last year that the time was right for an organization devoted to supporting — not dictating — this type of self-organization. And it’s all happening at a time when it matters more than ever that Latinos stand up and be counted — the months preceding the 2010 Census, a project that could have a significant impact on national priorities. But even without the census, Latinos have reason to stand up, be counted, and participate in the new conversations on Latino communications. The approach we are taking is the broaden the umbrella wide enough to allow for even livelier conversations. If you are “Latino too” — by origin or affinity (i.e., engaging with Latinos really matters to you) — come to Latino2. But don’t wait for April 30 to make yourself heard. If you can, come to our Tweetup (see details above) and take part in shaping the event from the start.
A “Senseable” World
Apologies all, for the long hiatus. This has happened to me before — the demands of my business pull me away from my blogging. But the demands were especially heavy last year, and the time I spent on the business these last few months will have some lasting benefit. Hope I can blog more in 2010. But in the meantime, I can share with you on this first day of the year where I think things are going. Not just in my business, but in the corporate communications industry in general. Things are really beginning to get interesting.
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