Archive for May, 2010
Cheap Thrills: Why I Still Love Print
Before I became a technology marketer, I worked as a theater producer. My partners and I ran a small, professional theater company in Berkeley (99 seats, Equity waiver), where we quickly learned the power of PR. Back then, as today, one review by a powerful reviewer could make or break your production. [...]
Seven Things That Suck About the iPad
I’m a BIG fan of the new device. But that doesn’t stop me from whining and complaining. The iPad wants to be much more than what it is. And the more one kvetches in the networked world, the more, I believe, that Apple will listen. That’s why God invented early adopters.
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A Place of One’s Own (On the Social Web)
The world is changing. We are moving from a site-centric world (site in the old sense of the word) to a network-centric world. But it’s a new world with lots of uncertainty. How does a business deal with the fact that Facebook, Twitter, LinkedIn have such a great presence in the network-centric world? Ignore them? That would be wrong — just as wrong, in fact, as it would be to ignore the largest players in the real world of real estate. But a safe bet would be for businesses to invest in a little real-estate of their own, and grab a piece of the American dream. There’s a nascent market of “enterprise 2.0″ companies (I am with one of them) ready to respond to the market, and already the market is beginning to see the value. I’ll share more as I move along — I’ve been on the job (officially) less than one week. But it’s one of the most interesting and exciting markets that I’ve competed in for quite some time. It’s a great place.
The Out Crowd: Why “Crowdsourced Creative” is Both Smart and Good
These many experiments have given us something else to think about — the use of the word “creative,” which, as I noted, is a term that the advertising community has branded and defined too narrowly. As the entire universe of crowdsourcing has demonstrated, the work that people can be tapped to do is the most important stuff there is. For the essence of “creative” is creating, the making of things, without which there’d be nothing (literally). And, as companies like MOFILM, Aniboom, and Talenthouse are demonstrating, the things we are talking about are potentially great things — this is not the world of amateurs, but a newly organized world of professionals — and people on their way up (e.g., MOFILM has done a great job connecting with students in film school) — who are motivated to work (at least part of the time) in environments that are less hierarchical and more network-centric. That, of course, has long been one of the promises of the social web, but I believe that “crowdsourcing creative” is pushing the outer edges of social technology design and that we can all learn a lot from it. I’ve been watching this market for quite some time (disclosure = Aniboom was a client of my agency a while back), and these are three things I’ve observed.
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