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The Intrapreneur Thing
As many of you already know, I recently joined Deloitte Consulting LLP, where I will be working with a group of people that are building out the firm’s capabilities in the digital/social/mobile arena. For me, this is not just a return to the consulting life — where I have spent most of my career [...]
Our National Malcolm Gladwell Obsession
When talking about Gladwell in public forums, I sometimes quip that he has been caught in the middle — Malcolm in the middle — of the virtual world and the physical world, and left alone defending one of them. That might be true, but I think that this might be less of a problem for him than it is for us. I spent some time collecting and sifting through the hundreds of articles and blog posts about Gladwell since the article in October. Many of them are angry and disappointed, as if Gladwell, somehow, has let the world down (argument = with influence comes responsibility). At a time when so many people around the world are making their voices heard and practicing the hard work of social organization, the idea that one person could stand in the way and let the world down seems antiquated (perhaps a topic for a future discussion that even Gladwell would find interesting).
The Long Tail of Latinos on Twitter
This article first appeared on ClickZ.
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A study by the Pew Research Center’s Internet & American Life Project confirmed what a lot of us in the Latino marketing community have known. Latinos index higher than any other group on Twitter. In a survey conducted last month – running up to the Thanksgiving holiday – 18 percent [...]
Latinos Study the Tea Party, But Will They Drink the Tequila?
This article was first published on ClickZ
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A few weeks ago – shortly after the election – the Pew Hispanic Center released a study with a bombshell of a headline, the kind that digital marketing professionals take great care to craft because, if done right, the results can be huge: “National Latino Leader? The Job is [...]
Border Patrol
The following post first appeared on ClickZ
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At a time when immigration has dominated conversation about Latino growth in the U.S., a new book urges businesses to look at trends in the larger, virtual Latinosphere. In “Latino Link,” Chicago-based marketing consultant Joe Kutchera takes a close look at recent patterns in Latino digital life and makes [...]
What’s In the Melting Pot?
The following post first appeared on Click Z
Did you hear the news – widely reported earlier this fall – that Latinos outlive most of the U.S. population? If you are Latino, I’m sure it made your day. I’ve been following the chatter on Twitter – the party is still going strong – and the big [...]
The Latino Vote: Why Mess With the ‘Metatribe’?
The following post first appeared on Click Z
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It’s become somewhat of a talking point at marketing conferences that Latinos are not a single monolithic entity, but rather a diverse collection of people of different cultures, interests, and political persuasions. As syndicated columnist Esther Cepeda recently wrote, anyone hoping to reach Latinos needs to ask, “which [...]
Cheap Thrills: Why I Still Love Print
Before I became a technology marketer, I worked as a theater producer. My partners and I ran a small, professional theater company in Berkeley (99 seats, Equity waiver), where we quickly learned the power of PR. Back then, as today, one review by a powerful reviewer could make or break your production. [...]
Seven Things That Suck About the iPad
I’m a BIG fan of the new device. But that doesn’t stop me from whining and complaining. The iPad wants to be much more than what it is. And the more one kvetches in the networked world, the more, I believe, that Apple will listen. That’s why God invented early adopters.
1. [...]
A Place of One’s Own (On the Social Web)
The world is changing. We are moving from a site-centric world (site in the old sense of the word) to a network-centric world. But it’s a new world with lots of uncertainty. How does a business deal with the fact that Facebook, Twitter, LinkedIn have such a great presence in the network-centric world? Ignore them? That would be wrong — just as wrong, in fact, as it would be to ignore the largest players in the real world of real estate. But a safe bet would be for businesses to invest in a little real-estate of their own, and grab a piece of the American dream. There’s a nascent market of “enterprise 2.0″ companies (I am with one of them) ready to respond to the market, and already the market is beginning to see the value. I’ll share more as I move along — I’ve been on the job (officially) less than one week. But it’s one of the most interesting and exciting markets that I’ve competed in for quite some time. It’s a great place.
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