TCG
The Unbundling of “Augmented Reality” — Behold the Bionic Eye
Critics of these various unbundlings claim that consumers will never allow themselves to be encumbered by new tech appendanges. But that’s what makes the contact lens so intriguing. There are many of us who would never wear glasses (too dorky). And there are many of us who would never wear contacts (too fussy). And I’d bet that there are even more of us who would never walk down the street pointing phones at people, places, and things (way too dorky). But with the options for “better vision” ever increasing, AR is beginning to look like it’s really going to happen. We’ve been dealing with the issues of vanity, usaability and technology-prosthetics for many generations. And we have learned a great deal. I trust that AR technologists and designers will get things right.
Call Center Robots Will Answer the Most Annoying Questions
A Minneapolis company called Subjex is claiming a big first in artificial intelligence: a service that enables call centers to replicate the human voice — in text — for complex conversations with human beings…. I like the bits [in the press release] about “redundancy questions,” and simulating a call center’s “best employee.” How about the system’s ability to answer annoying questions? Much has been written about the dangers of robotic technology. But one of the big plusses is the capability of doing things that the best employee cannot — or simply will not — do.
Nokia’s Future Product “Mix”?
For the uninitiated, augmented reality is a set of technologies that enable businesses to overlay data on top of a consumer’s view (say, over a mobile phone). The technologies have been embraced by an army of marketers and developers, mostly outside of the U.S. But with recent news that some U.S. mobile phones can now run augmented-reality applications, U.S. consumers can expect to hear a lot more about the category over the next few months. And what is Nokia’s vision? It’s a world turned on by augmented reality that doesn’t necessarily depend on the phone. That’s a rather evolved view for a phone manufacturer. But perhaps Nokia’s world, too, has become augmented.
What Does it Mean to be “Real-Time”?
The Twitter “database of intentions” is too vast, too unwieldy, for human hands, and already a number of useful, practical tools have emerged for enabling human beings to navigate that database. The problem is that it’s too easy to rely on machines to do the work of humans. We can expect businesses to misstep here, and do the real-time marketing equivalent of sending form letters. We can expect others to use these tools in a more intelligent way, offloading work that’s better handled by machines, and freeing up people to do what they do best. For in the final analysis, what it takes to be real-time is both the philosophical and practical commitment to be real … and to do this in the face of one of the most exciting new opportunities in the history of business (it’s bigger than marketing). As always, the temptation to do things the easy way will be extreme. Resist the temptation.
The Networked Body
I had an out-of-body experience a few weeks ago, reported here on Twitter. Background: Before my Monday flight from San Francisco to Minneapolis, I had picked up copy of Fast Company at the airport. Had just enough time on the flight to read most of the magazine, and I really [...]
The Future of “Augmented Reality”? Your *Body* as the Device
As a catchphrase, “augmented reality” doesn’t help us to see future applications of this technology. I would argue that “augmented reality” speaks to the device — which today is the mobile handset. But the technology — again, better described as “augmented intelligence” — speaks to the human being, and points to an inevitable market for applications where the device is more and more about the human body.
Here Come the Social Machines
For as much as we have become aware that the machine is becoming more like man, we are blissfully unaware of how much man is become more like machine. We’re seeing more and more research – not much, however, surfacing to mainstream consciousness — that our device addictions are taxing our neural anatomy, limiting our ability to perform, limiting our ability to relate to others. So, in the end, what has been cut off from our vision is not only the coming of smarter, more useful social machines, but the extent to which we have become social machines as well.
The Evolution of an “Agent”
For several years now, the PR industry – one of the richest and most-established disciplines in the general marketing arena – has had to respond that what is perhaps the most serious challenge in its history. The advent of social media, with its practical and philosophical bent on DIY (“do it yourself”) has forced leaders in the profession to examine not only what it does in this world (the services provided by practitioners), but also who in fact should do the work. Perhaps the simplest way to frame the question is, what is the role of the agent – a professional who performs a task on behalf of the client – in a world where the client is supposedly empowered to perform the task him or herself. For PR leaders who are struggling to answer this question, this is not merely about the viability of one’s business. It’s more fundamental than that. It’s about one’s identity.
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